Originally Posted by charly11

I would try to get the forum running before offering ad space. You can then provide statistics to potential advertisers, such as visitors per day, total visitors, post per day, etc.

Also, since your forum is of a general nature, advertisers may be skeptical as it will be difficult to target the right audience. For example, a forum on dogs attracts dog food or dog toys advertisers. A forum on hosting attracts hosting advertisers.

What kind of advertiser will your forum attract?