.mobi domain opens for business

The race for securing a slice of the "mobile internet" kicked off today with companies given their first opportunity to register for a new ".mobi" internet domain.

From today, trademark holders from within the mobile industry have the chance to register their trademarks as .mobi domains. From 12 June to 22 August, all trademark holders will be given the opportunity to get their hands on a .mobi domain before the whole thing is thrown open to the world and its dog on 28 August.

The idea behind .mobi is that it will funnel users to sites and services specially designed for mobile devices. According to the experts, it should appeal to phone operators, content providers, service providers, and handset manufacturers.

"Companies need to act quickly to ensure they protect their brands and existing online presence from potential threats," said Jonathan Robinson, coo of domain registrar NetNames. "The new .mobi domain will help make mobile internet addresses easier to market and remember and increase the volume of consumers surfing the web on the move."

ref: http://www.theregister.co.uk/2006/05/22/mobi_domain/



Too bad I cant register .mobi domain for free. Otherwise I will definite register something like 3g.mobi, sonyericsson.mobi, nokia.mobi, etc etc...

and wait for the money to roll in. (just joking)

[LogiK]

Oh my god lol, thats pretty stupid what next, .newyork, .chucknorris *shakes head*

Interesting. They shoulda just made it .mob, .mobi looks and sounds weird to me.

[LogiK]

.wap would be better imho

having too many extensions is not good
only advantage for scammers

yea, all these extensions are getting dumb and out of hand, i think they should have drawn the line at .name

very interesting! mobi will make great for cars, and gas sites i bet because it sounds like mobile

lol, maybe, but in full honesty, who wants to have their sites link ending with mobi?
jus makes u think of mobi dick and that leads to whales
so maybe if you're makin a site on the sea or whales
lol

All these now extensions give me a head ache... now where's that aspirin?

And they're battling to get .xxx as a domain... Or is it just .sex?

Anyway, it's a porn domain xD... They should really limit the ridiculously unneeded TLDs...