From Wikipedia, the free encyclopedia
A
reseller is a
company or individual that purchases
goods or
services with the intention of onselling them rather than consuming or using them. This is usually done for profit (but could be onsold at a loss). One example can be found in
telecommunications, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers.
Another example of this occurs on the
Internet where individuals or companies act as
agents for
ICANN accredited
registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale to the ultimate buyer occurs in
real time. These resellers are not to be confused with
speculators, who purchase many domain names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are
retailers.
Another common example on the
Internet is in the
web hosting area, where a reseller will purchase bulk
hosting from a supplier with the intention of onselling it to a number of consumers at a profit.
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