I tried posting this just now and got a blank! "Invalid thread specified"!
I suggest you put a half tone image like a watermark in a white background, get rid of the homespun yellow, use a "sportier" looking font like they use on SI or other sports sites to denote drama or action.
My bro has a card shop for baseball cards,
www.thecardshop.com.
Check it out and compare how the site immediately says without them having to read one word what it's about.