How exactly do you approach someone

Originally Posted by Daisymae

That makes a lot of sense, thanks for explaining that.

So, my question is, do you approach people for a link exchange that have similar content?

I have added a few of my friends pages to my own, aside from that yes I only exchange with sites that have simular conent, I don't require a Page Ranking to exchange, just because I am a softy, and like to help people out. I'd say the only requirement I do have is that their site is simular in subject to mine.. Anyone is allowed to come and post in my forum, and add their addy to their siggy, so theyre getting a backlink there, I'm not going to go adding a bunch of links that I dont think my users would be interested in anywhere else.

Just my opinion